EVENTS: Super brands seminar - Consumers not companies build brands

If there was one point that came across loud and clear at the Super Brands 2002 Conference, it was that the art and science of branding is not a simple process. But simply put - in the words of the speakers and those in the panel discussions - it was about looking at a company and its products and services from a holistic point of view, both internally and externally, in order to develop a loyal community of consumers through the creation of an emotional bond with them.