ESPN Star Sports draws on the excitement

ESPN Star Sports draws on the excitement and drama of Formula One and the English Premier League to drive up viewership in a multi-media advertising campaign for both series. The F1 outdoor campaign in the heart of Singapore's shopping district is supported by the launch of the F1 Dream League interactive game on espnstar.com. The football promotion, running on print and outdoor, zeroes in on the "anything can happen

atmosphere as the league enters its last stretch, with taglines such as "Will Arsenal surprise us this season?

and "Is Liverpool gaining ground?".