DIARY: My media - Andrew Tu, regional director, advertising and partnership, MSN Business Division Asia Television

<p>Television </p><p><BR><BR> </p><p>Time is a commodity which I do not have much of, so I don't watch </p><p>television regularly. However, on a daily basis I watch CNN and CNBC to </p><p>keep myself up-to-date with the latest news and information. </p><p><BR><BR> </p><p>Press </p><p><BR><BR> </p><p>Although I work, live and breathe the internet world, I still prefer </p><p>reading hard-copy publications. I read anything I can get my hands on, </p><p>but on a regular basis, I read The Asian Wall Street Journal as well as </p><p>BusinessWeek, Asiaweek, media magazine (of course) and Revolution </p><p>magazine. </p><p><BR><BR> </p><p>Websites </p><p><BR><BR> </p><p>Not trying to plug my site here , but MSN.com does have a strong </p><p>selection of news and information content partners. This diverse range </p><p>allows the maximum flexibility when I personalise my home page with </p><p>information that I want to read. </p><p><BR><BR> </p><p>Advertising </p><p><BR><BR> </p><p>Since I do not watch much TV (and also having spent most of my </p><p>'previous' life in advertising), I am pretty immune to advertising. </p><p><BR><BR> </p><p>However, when I do watch terrestrial TV, the campaigns that usually get </p><p>my attention are the bad ones (which I will leave unnamed in order to </p><p>protect the guilty). </p><p><BR><BR> </p><p>Radio </p><p><BR><BR> </p><p>Since I don't speak Cantonese (and can't get the darn antennae to work </p><p>from home), I rarely listen to the radio unless I am in a taxi going to </p><p>work. </p><p><BR><BR> </p>