It's the kind of headline that media lives for - Rapp Collins takes
over M&C Saatchi.
Now for the facts: Rapp Collins has indeed taken over M&C - its office
space, that is, not its operations. Still media has to applaud the
editorial prowess of the guys at Rapp, putting out a Moodier special
issue even with a move to organise. Too bad about the timing though. But
what are the odds of any company putting out a spoof media at about the
same time the magazine shows up with its first new look in more than a
decade?
Talking about the new-look, some of media's readers have been effusive
about the changes.
"no. dollars %@*! fantastic ('scuse the language) - well done to all on
a superb relaunch issue," writes Chris Walton of MindShare.
"The whole feel of media has been raised to what I think is a previously
unreached level. Much more representative of Asia as a whole and a much
greater breadth of coverage of the ad industry out here."
Andrew Butcher of Time and Fortune adds: "I like the new format of the
newspaper - it makes accessing the information much easier. The result
is a much brighter, contemporary and lively look." But Butcher did raise
a pertinent point: "Bet that Asia's legal community are upset though -
because 'off the vine' seems to have disappeared!"
