The campaign also won a gold award. Other winners in the gold category included Prudential Insurance’s ‘The Power of Numbers’ by Ogilvy & Mather and MindShare, Pizza Hut’s ‘Cheesy Bites’ by Ogilvy & Mather and MediaCom, DBS Credit Card’s ‘Relationship Lubricant’ by David Communications and MindShare, and Hong Kong Broadband Network’s ‘Phone Line De-sell’ by M&C Saatchi and MediaCom.
Silver winners included Levi’s, DBS and McDonald’s.
DHL Hong Kong wins Grand Effie award
HONG KONG - DHL has taken home the first ever Grand Effie to be awarded in Hong Kong for its 'All the way' campaign, developed by Ogilvy & Mather and MEC.
