DATA POINTS: Research shows CCOs encroaching on CMO territory
The percentage of global CCOs who have oversight for marketing increased by more than a third from 26 per cent in 2012 to 35 per cent in 2014, according to the fifth edition of "The Rising CCO" research by Weber Shandwick and Spencer Stuart. Social media, communications strategies and content publishing are high on the agendas of the CCOs surveyed, who are also hiring digital- and social-media experts and even developing relationships with key online influencers.
