DATA POINTS: Multiscreen use in Asia-Pacific
Millward Brown's 2014 AdReaction Report, released today, details Asia-Pacific consumer habits (versus global averages) for factors such as total screen time per day, time spent using multiple screens simultaneously, whether multiscreening is related to what's on TV or not and receptivity to advertising across media. Please see the related-article link at the bottom of the page for more information.
