Boom will be headed by Junior Gite and Christina Wong.
Besides managing corporate and marketing-related events such as conferences, exhibitions, product launches, special events and promotional roadshows for clients, they will also focus on creating and marketing their own events, including sponsorship marketing.
The duo brings to the agency two successful, self-created events that will be held regularly.
The first is indulge:nceTM, an event created exclusively for ladies to pamper themselves.
The second is the X Challenge, focused on extreme sports.
Boom will also work with Crush and Bang to formulate and execute events for clients, as well as collaborating on new business pitches.
Crush managing director Palani Pillai said: "Boom is another valuable resource to the Crush family. With Boom on board, we are another step closer to providing clients a holistic solution for communication campaigns."