CReATION: Hong Kong's first online tracking data reveals leading local advertisers

<p>Nielsen//NetRatings BannerTrack service report showed Next Media </p><p>Interactive, hongkong.com, the Oriental Press Group and City Telecom </p><p>(HK) led online advertising in Hong Kong during September with almost </p><p>140 million impressions combined. </p><p><BR><BR> </p><p>Further, Next Media Interactive's banners were the only ads to achieve </p><p>above the average click rate of 0.5 per cent. </p><p><BR><BR> </p><p>The top four advertisers had their banners almost exclusively on their </p><p>sites. </p><p><BR><BR> </p><p>Six of the top banners achieved click through rates of more than 10 per </p><p>cent, including two adult banners. This compared favourably with other </p><p>countries at similar stages of Internet development, but was </p><p>substantially behind the US, where the top six clicked on banners each </p><p>achieved rates of more than 40 per cent, despite a slightly lower </p><p>average click rate than in Hong Kong. </p><p><BR><BR> </p><p>Hugh Bloch, managing director of ACNielsen eRatings.com, said, "Users </p><p>are surfing the globe in their selection of sites, but in many cases are </p><p>staying close to home by visiting local domains and clicking on local ad </p><p>banners." </p><p><BR><BR> </p><p>NIELSEN/NETRATINGS BANNERTRACK(TM)/HONG KONG </p><p>(September 2000) </p><p>Top Advertisers Impressions Rank Unique Reach % Rank </p><p> Audience </p><p>Next Media Interactive 41,864,529 1 494,845 31.16 6 </p><p>hongkong.com 35,745,816 2 420,016 26.45 13 </p><p>Oriental Press Group 32,020,316 3 267,073 16.82 39 </p><p>City Telecom (HK) 28,621,530 4 347,277 21.87 24 </p><p>Pacific Century </p><p>CyberWorks 16,508,786 5 478,574 30.14 8 </p><p>Yahoo! 16,287,628 6 789,305 49.71 1 </p><p>MSN 15,395,509 7 629,736 39.66 4 </p><p>Corpmart.com 13,308,803 8 66,710 4.20 192 </p><p>Registrars.com 10,922,714 9 377,342 23.76 20 </p><p>i-Cable 10,739,441 10 164,126 10.34 67 </p><p>Microsoft 9,017,699 11 787,557 49.60 2 </p><p>Netvigator 7,781,886 12 421,199 26.53 12 </p><p>Mingpao.com 7,316,154 13 371,081 23.37 21 </p><p>Go2Xpert 7,292,052 14 113,422 7.14 122 </p><p>Netscape 6,757,730 15 630,876 39.73 3 </p><p>deltathree 6,534,691 16 350,850 22.10 23 </p><p>Casino On Net 6,000,447 17 407,262 25.65 15 </p><p>Gamma Entertainment 5,882,435 18 108,223 6.82 129 </p><p>SmarTone Mobile </p><p>Communication 5,642,484 19 221,954 13.98 47 </p><p>Finet Holdings 5,489,264 20 92,726 5.84 149 </p><p>Sources: ACNielsen. </p><p><BR><BR> </p>

by | 11/10/2000