CReATION: Dentsu/DoCoMo union spawns i-mode ad shop

<p>Dentsu, NTT DoCoMo and NTT Advertising has jointly set up an agency </p><p>taking charge of the i-mode Internet service developed by the mobile </p><p>phone service operator. </p><p><BR><BR> </p><p>The new agency, named D2 Communications, will be headed by president Mr </p><p>Akihisa Fujita of Dentsu, and it will represent i-mode's media business </p><p>and develop advertising and marketing activities associated with mobile </p><p>online business. </p><p><BR><BR> </p><p>The new advertising service is set to be provided through i-mode and has </p><p>been designed to provide handset users with a more useful content </p><p>portfolio. </p><p><BR><BR> </p>

by | 06/23/2000