CONNECTIONS: Yahoo reels in paying users to buck ad slump

ASIA-PACIFIC: Yahoo has continued to buck the flat advertising market and expand its base of paid subscribers for its premium services in Southeast Asia. Globally, the company reported full-year revenues of US$953.1 million for last year, up 33 per cent from 2001's level.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features