A micro-site (PlanetMG. com/MD10) has been added to the music portal, allowing registered users to download up to three songs for free from a play-list of 50, using their Sony Net MD or other MD burners.
Online games such as 'space conquest', 'memory game' and 'puzzle challenge' are also available on the micro-site and users who score highly in the games have the chance to win a Sony MD.
"Users playing space conquest have to destroy aliens and battleships using a weapon which you have to boost (with firepower) by answering a series of questions about the MD product," said Lur Boon Lee, regional account director of AKQA, the Singapore interactive agency that built the micro-site. He also said the micro-site had a section with an online simulation showing how the Sony Net MD works.
"The whole online experience helps to create a positive brand feel. The micro-site promotes not only the Sony MD, but also the songs available for download on Planet MG," said Lur.