Ad Nut
Aug 5, 2015

Children direct documentaries on their own parents for MetLife

From Japan: 'My Dearest Mom & Dad" for Metlife by Isobar Japan

Children direct documentaries on their own parents for MetLife

The online film (short and extra-long versions below) shows what happens when you give cameras to kids and ask them to question their parents about their feelings while filming.

Isobar claims more than 800,000 total views for the films.

Ad Nut is starting to wonder how many dramatic family videos the insurance segment can generate. We may have already reached 'peak tearjerking'—the point where every company is making heartwarming/heartbreaking films. Nevertheless, Ad Nut watched every moment of this and even welled up a couple of times.

12+-minute 'Director's cut':


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