According to Judith Moreton, MD, Bombardier Skyjet, the rebranding aims to more adequately reflect the product offering in those markets. Skyjet offers two types of service -- a jet membership card for regular travellers whereby customers are offered guaranteed aircraft from a fleet of over 900 jets, and ad-hoc charter flights.
The new logo uses a simple font in pale grey and light blue, and is featured on letterheads, advertising and Skyjet's website. "Our sleeker, simpler look aims to communicate to the marketplace that Bombardier Skyjet offers simple, professional discrete business solutions," said Moreton.
An advertising, web and PR campaign will break shortly.
Charter service rebrands image for 'sleeker' sell
Global charter service Bombardier Skyjet has rebranded its Flexjet Asia-Pacific, Europe and Middle East programmes and has brought them under the Skyjet International brand name.