Chris Mort, chairman and CEO of McCann Worldgroup Australia, said: “We handle other Cereal Partners brands, and the client made the decision to consolidate the business with us.”
The IPG agency will be expected to boost sales of the iconic Australian cereal brand, which has been in Clemenger's care for a number of years.
“One of the most satisfying and rewarding aspects of our business is when you grow an existing client through additional assignments,” added Mort.
Cereal Partners picks McCann for Uncle Tobys in Australia
SYDNEY - Cereal Partners Worldwide has selected McCann Erickson over longstanding incumbent Clemenger BBDO to handle its iconic Uncle Tobys Oats brand in Australia.
