Surekha Ragavan
Mar 7, 2019

Case study: Audi Brand Experience Singapore 2018

Audi Singapore curates a week of choreographed car shows, virtual driving experiences, and immersive LED visuals.

The recent Audi Brand Experience Singapore 2018 at Marina Bay Sands sought to defy the predictable template of static cars and show girls by introducing experiential elements and touchpoints that perked all five senses.

The ideas

The five-day brand showcase was conceptualised as a platform for Audi’s new productsnamely the Audi A8, Audi A6, Audi A7 Sportback, Audi Q8 and Audi e-tronand to generate awareness forthe brand in local and...

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