China's long-awaited entry into the World Trade Organisation could
finally offer foreign brand marketers much-needed respite.
An NFO survey of mainland consumer behaviour across three key market
centres has found that four in 10 consumers indicating that they will
buy more imported brands.
In contrast, only one in 10 said they would purchase more local
brands.
The intention was particularly negligible in Guangzhou, expressed by
only one in a 100 respondents.
Demand for imported brands proved to be highest in Shanghai - 47 per
cent said they would buy more imported brands against 14 per cent that
intended to spend more on local branded products.
Beijing respondents were the least inclined to increase purchases of
imported brands. The Beijing average of 38 per cent on this score was
below the average score of 40 per cent for the three cities.
But Shanghai showed the lowest acceptance of brands and products from
joint-venture local and foreign corporations. Just 12 per cent of
Shanghai respondents said they would purchase joint-venture brands
against 28 per cent for Guangzhou, the highest score of the three
cities.
