Branding: Electronics and new Seinfeld DVD top Xmas choices

HONG KONG: Electronics brands have rated high on Christmas shopping lists around the world, with more than one-third of respondents to a recent ICOM survey citing Apple's iPod as the top gift.

New DVD releases such as the Seinfeld series are also expected to sell well across the world.

Other electronic brands expected to do well are Sony Vaio and Apple Mac and Powerbook. Mobile phones (especially high-end phones and those incorporating cameras) also ranked high as did flat-screen TVs, personal DVD players, SLR digital cameras, PDAs and computers, according to the ICOM survey.

In Hong Kong, Indonesia and Vietnam, travel packages outside the country were also highly desired.

Most ICOM member agencies were optimistic about a strong holiday season. The exceptions among the 33 countries included South Korea and Pakistan.

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