Ad Nut
May 22, 2015

Brand wants you to believe in necessity of 200 varieties of pet food

From the US: 'Details Matter', for Royal Canin by DDB New York

Brand wants you to believe in necessity of 200 varieties of pet food

Campaign US reports: "The video and print series by DDB New York is shot by photographer Platon in his signature high-key black and white style. Two golden retrievers do what dogs do in the TV ad, and a voiceover discusses why the dogs have different needs. The high-key look renders the dogs almost identical in appearance while the narration explains they have different dietary needs."

Ad Nut finds the idea of 200 varieties of pet food ludicrous, but can't argue with the above reasoning for the way the brand and agency are making the argument.


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