Carat has been handling the business since 2005 and will take part in the review. Based on data from previous years, the retailer’s annual media spend is estimated at S$1 million (US$600,000).
Bossini’s advertising duties will remain in-house.
Meanwhile, in Hong Kong, Bossini’s global headquarters, the label has launched a rebranding campaign devised by newly-appointed Leo Burnett (Media, 23 February).