Beacon pips local shops to bag top Japanese ad prize
<p>TOKYO: Coca-Cola's Georgia coffee brand campaign took the top prize </p><p>in the All Japan Radio & Television Competition, the second time that </p><p>the Grand Prix has gone to an agency other than local giants Dentsu and </p><p>Hakuhodo. </p><p><BR><BR> </p><p>The campaign by Beacon Communications, the Bcom3 and Dentsu </p><p>joint-venture, tapped into Japan's post-recession mood. </p><p><BR><BR> </p><p>Titled 'There will be a tomorrow', it showed Japan's 'salary-men' </p><p>finally coming to terms with the recession afflicting the country and </p><p>ready to live life again. Their choice of Georgia coffee is seen as </p><p>synoymous with their eventual recovery. </p><p><BR><BR> </p><p>Wieden & Kennedy's 1997 win for its Nike work was the first time a </p><p>non-Japanese ad giant won the Grand Prix. </p><p><BR><BR> </p>