Ad Nut
Jul 9, 2015

Be kind to your noisy neighbours: Singapore

From Singapore: 'Neighbours' for Singapore Kindness Movement by 3-Sixty Brand Communications

Be kind to your noisy neighbours: Singapore

The Singapore Kindness Movement would like people to get to know their neighbours. Unlike the organisation's previous 'Mud doll', which laid the drama on way too thick by playing the sick-child card, this new video tells a small-scale, everyday story. And that seems more appropriate for a group charged with getting people to treat each other better on a day-to-day basis.

That said, Ad Nut thinks it's a bit strange to in effect lecture the person who has to endure the noise, rather than those who make it. What if the noise were coming not from a cute older couple or a nice young family but a late-night mahjong tournament or someone watching action movies with the volume set to 11? Perhaps the next ad should focus on that side of the good-neighbour equation.

Related: The people at Nescafe would also like Singaporeans to get to know their neighbours.


Related Articles

Just Published

7 hours ago

China says no to gossip and star chasing

Chinese authorities are ramping up their crackdown on fan culture by monitoring the spread of celebrity information online, including their personal details and brand endorsements.

7 hours ago

How Toyota aligned 17 APAC markets behind a common ...

The vision for Toyota’s transformation to a purpose-led company came from the very top. To make it live and breathe across a diverse region, Toyota Motors Asia Pacific started at the bottom.

7 hours ago

Why tech-platform dominance will push APAC towards ...

The direction of travel in digital media raises questions about the future viability of local network agencies. The client operations director at Kepler makes the case for regional control of digital spending.

7 hours ago

Warc Rankings released: See the APAC winners

Ogilvy Islamabad, Colenso BBDO, Mindshare Shanghai and Mindshare Ho Chi Minh City emerge as the star APAC performers in the Warc Rankings for 2021.