Ad Nut
Jul 9, 2015

Be kind to your noisy neighbours: Singapore

From Singapore: 'Neighbours' for Singapore Kindness Movement by 3-Sixty Brand Communications

Be kind to your noisy neighbours: Singapore

The Singapore Kindness Movement would like people to get to know their neighbours. Unlike the organisation's previous 'Mud doll', which laid the drama on way too thick by playing the sick-child card, this new video tells a small-scale, everyday story. And that seems more appropriate for a group charged with getting people to treat each other better on a day-to-day basis.

That said, Ad Nut thinks it's a bit strange to in effect lecture the person who has to endure the noise, rather than those who make it. What if the noise were coming not from a cute older couple or a nice young family but a late-night mahjong tournament or someone watching action movies with the volume set to 11? Perhaps the next ad should focus on that side of the good-neighbour equation.

Related: The people at Nescafe would also like Singaporeans to get to know their neighbours.

 

Related Articles

Just Published

13 hours ago

Skoda India parks creative mandate at Wunderman ...

The mandate was bagged following a multi-agency pitch, and the account will be led out of Wunderman Thompson’s Mumbai office.

13 hours ago

Why TikTok is not the place to be for brands during ...

Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.

13 hours ago

Accenture brings on Magic Leap chief design officer ...

James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.