"As the only 24-hour animation channel in Asia outside Japan, we take it upon ourselves to grow the interest," said SPE Networks reg-ional executive director of marketing Vincent Sim. "The interest is there, but the outlets need to grow and we want to fuel excitement and take a leadership stance in driving anime and translating that into viewership."
The winning storyboards will be developed into short vignettes by Singapore's Scrawl Studios, and will air on the channel from September.