The business, formerly with Optimedia Malaysia, will be handled through a new division - H Media - to avoid conflict with Aegis clients. The deal, negotiated last month, is estimated to be worth between RM10 million to RM20 million (US$3 million to $6 million) in billings.
H Media will be housed on a separate floor of Aegis’s offices and run by staff who will work on non-competitive business. Interviews for new positions within the unit are underway, while the management team has yet to be finalised.
“H Media will be run as a completely separate agency,” explained Margaret Lim, executive chairman of Carat Malaysia. “Hakuhodo’s account team will be brought in to service the unit, and it’s important to note that (Hakuhodo’s) clients are not our clients – our client is Hakuhodo. Hakuhodo will benefit from our clout, resources and training.
