ADWATCH: The industry analysis of advertisement recall

<p><pre> </p><p>Q: which of the following Beijing advertisements have you seen or heard </p><p>of recently? </p><p> ACCOUNT AGENCY/TV BUYER % </p><p>1 Naobaijin Xie Mao Zhong/In-house 88 </p><p>2 Crest Saatchi & Saatchi/Zenith Media 86 </p><p>3 Ariel Saatchi & Saatchi/Zenith Media 86 </p><p>4 Colgate DYR/McCann-Erickson 81 </p><p>5 CH Ogilvy & Mather/ZenithOptimedia 80 </p><p>6 Oil of Olay Saatchi & Saatchi/ZenithOptimedia 76 </p><p>7 Safeguard Saatchi & Saatchi/ZenithOptimedia 76 </p><p>8 McDonald's Leo Burnett/ZenithOptimedia 74 </p><p>9 Rejoice Leo Burnett/Starcom 73 </p><p>10 Clairol Leo Burnett/Starcom 73 </p><p>11 Pantene Grey/Starcom 68 </p><p>12 LG mobile phone Euro RSCG/Motivator 67 </p><p>13 KFC Ogilvy & Mather/Zenith Optimedia 66 </p><p>14 Head & Shoulders Saatchi & Saatchi/ZenithOptimedia 65 </p><p>15 Michelin BBDO/OMD 63 </p><p>16 Arche In-house/In-house 62 </p><p>17 Adidas TBWA/Carat 58 </p><p>18 SGM Buick Bates/ZenithOptimedia 58 </p><p>19 Pizza Hut Ogilvy/MindShare 57 </p><p>20 Biore moisture </p><p> facial milk In-house/In-house 56 </p><p>Adwatch research was conducted between February 20 to March 5 as part of </p><p>AsiaBUS, a monthly omnibus survey of 500 adults by Synovate - Jon Moden: </p><p>852-2881-5388. OMD provided the list of television commercials for the </p><p>research - Susanna Lam: 852-2911-1668. </p><p></pre> </p>

by | 06/13/2003