McDonald's has maintained a firm grip on the minds of television viewers in Hong Kong through numerous spots that inform people about upcoming specials and promotions, according to Media's Adwatch.
The fast food giant, which launches new commercials every two weeks, pulled in a recall rate of almost 100 per cent.
Supermarket chain Wellcome and Coca-Cola were not far behind with a recall of 96 and 91 per cent respectively. Both brands used celebrities who were a big hit with viewers.
Wellcome's TVC featured Hong Kong TV star Dodo Cheng in full Chinese costume writing calligraphy with a pen. "The word 'pen' means low prices, which is what we were promoting for the Chinese New Year," said Diane Chiu, marketing development manager at Dairy Farm. She added that Cheng has been Wellcome's spokesperson for the past three years.
Coca-Cola's Vanilla Coke commercial featured local star Anthony Wong Chau Sang, renowned for playing "mafia bosses", as a mean-looking gangster who rewards, rather than punishes, inquisitive youths for not minding their own business. He then has them try the new flavour.
"Hong Kong teens are always on the lookout for something new. It's in their nature to be curious," said Geoff Naus, executive creative director at McCann-Erickson, the agency that created the TVC.
"By subverting the stereotype of a secretive gangster, we're showing the pay-off of trying new experiences."
Another TVC which scored highly was Shunde's spot promoting its property developments in southern China.
Food, health and beauty products dominated the survey in line with the interests of Hong Kong consumers, while real estate and finance rounded out the rest of the top 20.