Adidas launch new Kobe basketball shoes campaign

<p>In tempting basketball enthusiasts to reach for greater heights, </p><p>Adidas put up 16 backboards at Texon bus shelters across Hong Kong and </p><p>Kowloon as part of the launch of its new Kobe basketball shoes </p><p>campaign. </p><p><BR><BR> </p><p>Created by ad agency BBDO, the visual next to the ring ties in with the </p><p>television commercial of Kobe Byrant riding a motorcycle. </p><p><BR><BR> </p><p>According to Mr Adrian Lai, director of sales and marketing said: "Our </p><p>expanded network helps Adidas target its message to people in Kowloon </p><p>and Hong Kong in high traffic areas covering Jordan, Mongkok, Kwun Tong, </p><p>Tsimshatsui, Wanchai and Central." </p><p><BR><BR> </p><p>- Submissions for Smart Media should be sent to MEDIA, 6/F Ming An </p><p>Plaza, Phase II, 8 Sunning Road, Causeway Bay, Hong Kong. Please send </p><p>visuals of your nomination, as well as a comment on why you thought it </p><p>worthy of inclusion in the Far Eastern Economic Review's Smart Media </p><p>column. </p><p><BR><BR> </p>

by | 12/08/2000