Client: Cool Ridge water, Schweppes Australia
Agency: BMF Melbourne
Market: Australia
Campaign scope: TV, outdoor, POS, social media
Press release quote: "Cool Ridge is all about bringing a bit of fun into the water category, and not taking ourself too seriously," said Bo Jakubenko, brand manager for Cool Ridge at Schweppes Australia.
Comments: We like the recognisable species of office inhabitants, especially the sleepy koala that is clearly the star of the show. The quietly muttered one-liners throughout the ad resemble real business meetings and reward close listeners. The group's Facebook page also offers more office hijinx.
Previously: In the campaign's first TVC, the Cool Ridge brain trust crafted the brand's slogan in 30 seconds flat.
CREDITS
Creative Director: Carlos Furnari
Art Director: Robat Jones
Copywriter: Kerem Sekerci
Planning: Simon McCrudden
Agency Producer: Fiona Gillies
Director: DogBoy
Producer: Natalie Taylor
Post Production: The Pound
Production Company: The Pound
Editor: Gary Woodyard
Music & Sound Production: Production Alley
DoP: Lachlan Milne
Graphic Design: Shannon Riches
Photographer: Adrian Lander
Senior Account Manager: Rhys Thomas
Account Director: James Bilaver
Client: General Manager, Marketing: Troy McKinna
Group Marketing Manager, Non Carbonated Beverages: Murray Raeburn
Brand Manager, Water Category: Bo Jakubenko
