| Agency Portfolio

eCommerce

City’super is Hong Kong’s mega lifestyle specialty store with a focus on good quality foods, produce and lifestyle needs. Our client had an older ecommerce platform that did not represent the brand fairly and required an overhaul of the platform to meet today’s digital capabilities. City’super also wanted to enhance their digital brand experience and create a content rich site to support its eCommerce business.

Jan 28, 2015

Discover Hong Kong Website Revamp

Tags: Discover Hong Kong | Online | Hong Kong |

Nov 13, 2014

Lexus Christmas Card

Tags: Lexus | Print (Trade/Newspaper) | Singapore |

Sep 12, 2014

DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

Marina Bay Sands (MBS) first won the bid to build a business-oriented resort in the heart of Singapore’s prime new business district in Marina South. With the architectural design of the resort finalised, they required MBS brand identity to be created for marketing collaterals such as the sales kit and folders to woo luxury retailers, dinning outlets, exhibitors, etc. to attract, invest and open their brand and stores in the resort.

Tags: Marina Bay Sands Singapore | Direct Marketing | Print (Trade/Newspaper) | Singapore |

Sep 12, 2014

DW with Canon (Post it Pad) (Canon Post It Pad)

Canon wanted to create awareness of the merger of Oce paper media into Canon and the idea was to inform customers of the papers wrappers change (which now incorporates both Canon and Oce logos instead of only Oce logo). The papers were not launched yet then in the market but Canon wanted customers to be aware in advance and be confident that the papers quality remain unchanged.

Tags: Canon | Direct Marketing |

Sep 10, 2014

A Taste of Success

A Taste of Success is a financial communications campaign that we at Strategic Public Relations Group (“SPRG”) devised for our client, Tsui Wah, as it sought to list on the Stock Exchange of Hong Kong Limited. If successful, it would become the first Cha Chaan Teng operator found on the Main Board. Among the obstacles to overcome included the public’s misconception of Tsui Wah as overpriced, as well as the media’s preoccupation with focusing on negative aspects of the F&B industry, including rising rent, food and labour costs. Also, Tsui Wah’s high P/E ratio, doubts surrounding its expansion into China and the generally lackluster performance of IPOs in Hong Kong during the second half of 2012, all served to undermine the confidence of investors.

Feb 20, 2014