Lexus wanted to create a Christmas Greeting Card to thank and greet all existing Lexus customers.
Planning & Execution
Many a times sadly, corporate Christmas greeting cards are viewed in a minute and end up in a bin, in the next.
At DW, we wanted to extend the shelf life of Lexus Christmas Card and went ahead to create a visually stunning Christmas Card that could be doubled up as a photoframe where receivers could place their latest printout photos with their families.
Effectiveness / Results
Lexus customers loved the idea that the beautiful card can be used as a photoframe and besides meeting the objective of creating just another Christmas card, we extended the shelf life and prolonged the brand recollection amongst customers.