Discover Hong Kong Website Revamp

HKTB requested for a complete overhaul and redesign of the Hong Kong Tourism Board website. The intention was to create a modern tourism site that was visually matched the image of Hong Kong and offered enhanced usability to introduce the attractions of this world city to international travellers.

Planning & Execution

Designercity undertook this project to create the face for brand Hong Kong with a focus on visitor usability and accessibility with a supplement of information at ones fingertips wherever they were. This project required a complete rewrite of HKTB’s Brand, User & Technology experiences and began with some detailed usability testing and focus group research. The team created a sophisticated UX model and a brand new information architecture focused on content and visitor engagement to create Hong Kong-specific experiences for them. With 15 languages supported and 22 country pages, the entire platform of more than 10,000 pages continues to be maintained by Designercity and is one of the most advanced tourism sites anywhere in the world.

Effectiveness / Results

Hong Kong Tourism Board’s Discover Hong Kong website has been awarded numerous accolades for its UX, wealth of information for visitors and connectedness to social media and the tourism board’s hundreds of promotions and offers.

It is one of the most advanced tourism sites that supports 15 languages and is available in 22 different country sites.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team