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Team Unstoppable

Situation: GenMZ are increasingly actively involved in global, social and political causes - and are choosing to align themselves only with people, products and brands that embody their beliefs and passion. Big problem: Samsung's affinity with this generation requires improvement especially with a strong competitor like Apple. How do we elevate Samsung to be the preferred brand, one that has impressive product innovation and a brand with a purpose, a brand that's in-touch with society's most pressing social causes – causes Gen MZ find relevant as well?

Tags: Samsung | PR | Social |

Feb 15, 2023

2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

Love for City Guardian, Protect Her Against the Sun

While COVID-19 has been spreading all over the world, China has succeeded in effectively controlling it. Everything is gradually back to normal thanks to the achievements of health professionals. However, some of the city guardians such as cleaners, couriers and bus drivers, who play important roles in maintaining the city order, especially female workers, contributions are easily overlooked. On the special day of May 20th (520 has a similar pronunciation of 'I love you' in Chinese), Clarins kicked off a campaign to show caring for those female outdoor workers, named 'Love for City Guardian, Protect Her Against the Sun'. On this day, caring stations on the streets were set up to send special gifts to these female workers. The campaign has dramatically enhanced the emotional bonding with consumers, and the comprehensive effects of the new sunscreen product, Clarins UV Plus, were engagingly highlighted.

Tags: Clarins | Social | China |

Jan 05, 2022

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Jan 05, 2022

Vindapedia

Founded in 1985, Vinda is a leading Chinese personal hygiene company listed in Hong Kong. Vinda’s nine key brands fit into four core business segments – tissues, incontinence, baby and feminine care. From a local start-up to a multinational corporation, Vinda has had the largest market share in the industry since 2017. With increased growth and nearly 13,000 employees in China, Vinda identified an opportunity to better internally communicate their philosophy of a “Healthy Lifestyle Starts with Vinda,” and their vision of being the top personal hygiene company in Asia. As their staff comprise of a wide range of age groups, lifestyles and interests, Vinda urgently needed to find common ground to engage with employees and instil pride in providing high-quality personal hygiene products and services.

Tags: Vinda | Social | China |

Jan 05, 2022

The Lost Treasure

As global tourism has been hit hard by the pandemic, it is necessary to stay connected to consumers to be top-of-mind when the market rebounds. As a result, The Singapore Tourism Board (STB) partnered with Woshimi App, a popular online gaming platform and social community well-known for live-action role play (LARP), to launch a special edition script: “The Lost Treasure featuring Singapore.”

Jan 05, 2022

From Now to Next: Achieving >66,000 Global Attendance at First Virtual 2021 Asian Financial Forum

Tags: Asian Financial Forum 2021 | Mobile | Online | Social |

Jan 05, 2022

SEO for organic traffic boosting

Blanc Des Vosges has been making some of the highest quality bed linen on the market for over 170 years. With this expertise, they keenly understand the importance of both tradition and modernity when it comes to producing quality products that stand the test of time. Understanding that a huge proportion of the market has gone online in recent years, Blanc Des Vosges wanted to increase the number sales they make through their eCommerce website. Unfortunately, brand awareness was quite low in the online space. This, along with the fact that their products are priced higher than industry standard, made organic traffic initially very limited. This was something that would need justifying before we start to drive more traffic.

Tags: Blanc Des Vosges | Online | Australia |

May 20, 2021

Brand Social Videos

Apr 26, 2021

Listing Ceremony

To support the successful listing of ESR on HKEX. ESR is the largest APAC-focused logistics real estate platform. The communication programme was tailored to highlight ESR’s unique business model plus the growth potential of the APAC market, which is the most dynamic and fastest growing logistics market in the world.

Nov 27, 2020

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New Search

Team Unstoppable

2020 Hennessy T-mall Super Brand Day

Love for City Guardian, Protect Her Against the Sun

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Vindapedia

The Lost Treasure

From Now to Next: Achieving >66,000 Global Attendance at First Virtual 2021 Asian Financial Forum

SEO for organic traffic boosting

Brand Social Videos

Listing Ceremony

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