Fuso e-Canter To Space
FUSO is a relevant player in the commercial vehicle industry, even if it is less flashy than some of its competitors. The eCanter is leading FUSO’s all-electric push, and we wanted to bring this to the foreground.
Planning & Execution
The eCanter has been driven the equivalent of five trips to the moon and back (and counting.) In a subtle jab to Tesla and other companies who have been dabbling into space exploration, we decided to position the eCanter as a step towards carbon neutrality. Instead of thinking of escaping Earth, FUSO wants to make it a greener, better place.
Effectiveness / Results
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