With the release of the Porsche Vision GT into the Gran Turismo 7 game, we produced a film with the concept “More than Real.”
Planning & Execution
At the intersection between the virtual and the real, present and future, the More Than Real content ecosystem sets the Porsche Vision GT as the ideal vision for a sports car, showing us what is possible and underlining that motorsport—whether real or virtual—is part of Porsche's DNA. More Than Real blurs the line between fact and fiction, innovating how users can experience the Porsche brand and making it more approachable to our young and digital-first target groups. The More Than Real campaign spurs a multitude of executions that create an ever-evolving story establishing an image that Porsche is an innovative and pioneering sports car brand.