U.S.-Pan Asia IoT Superhighway Accelerator Program – 2016

Wearable IoT World (WIoTW) pioneers as the world’s first accelerator based in San Francisco focusing on the Internet of Things (IoT), wearables, and emerging technologies. With the aim to choose Hong Kong as its home in Asia to launch the U.S.-Pan Asia IoT Superhighway Accelerator, The Hoffman Agency helps drive their brand awareness while connecting and educating Hong Kong and other Asian startup community on IoT. Upon landing on the Superhighway, WIoTW officially kicked off their launch on January 19th, 2016 and hosted its inaugural class on May 17th, 2016, pivoting on driving IoT innovation and entrepreneurship in Hong Kong and Asia while championing global IoT development ahead.

Planning & Execution

With acknowledging the need to establish WIoTW as an elite accelerator in Hong Kong for the initial driving of applications, The Hoffman Agency first engaged the community by creating buzz with a press briefing to tell the story of the WIoTW Asia IoT Superhighway, before moving on to fostering collaborations in key local industry players in the private and public sector to presentHong Kong as a nurturing ground for innovative IoT startups. Taking a step further to deepen WIoTW’s influence in the community within the region to elevate its market position, Hoffman conceived the idea of bite-sized, easily sharable wellness advice for the pressure-filled startup community with the #WellnessWednesday campaign, featuring advice from WIoTW founders and advisors – driving home the point with visual storytelling through a Opening Countdown graphic series leading up to WIoTW’s Demo Day.

Effectiveness / Results

Within 8 short months, there were more than 250 applications to Hong Kong, with more than 1 billion audience reached. In addition to that, we secured more than 205 pieces of on-message coverage from the top-tier media and help grow their Facebook fans of Asia-focused Facebook page with 109% increase.

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The Campaign Asia-Pacific Team