Personnel:
Chief Global Officer, Managing Director, APACCaroline Hsu
Branches/ Affil. :
Global Headquarters: San Jose (Silicon Valley); Europe Headquarters: London;
Asia Headquarters: Hong Kong;
Other offices:
Greater China: Hong Kong, Beijing, Shanghai, Shenzhen and Taipei
North Asia: Tokyo, Seoul
Southeast Asia: Singapore, Jakarta
Affiliates in Asia Pacific countries: Australia, India, Malaysia, Philippines, Thailand and Vietnam.
Year Established:
1999
Founded in Silicon Valley in 1987, The Hoffman Agency is an integrated communications consultancy that helps technology clients solve business problems. In 1996, we became the first US technology specialist to launch in Asia.
Key to our success is a collaborative working style enabled by a single P&L operating model, and the professional diversity of our staff, whose experience spans in-house marketing and communications, media, digital and agency.
We believe the story is always there and that even the most technical of companies has something interesting to share with the outside world. One of our key principles is that these stories must be told in human terms.
In 2021 we were named Asia-Pacific Technology Agency of the Year and Global Technology Agency of the Year in the SABRE Awards, one of the most respected awards events for the global communications industry.
Disciplines
Integrated Marketing Communications specializing in Technology and B2B Technology sectors covering: Content Marketing, Media Relations, Brand Consulting/Strategy/Reputation, Social Media Marketing, Event Marketing, Data Analytics, SEO/SEM (Technology, B2B Technology)
THE HOFFMAN AGENCY (REGIONAL) - Awards Won (10)
| Award Show |
Award |
Category |
Campaign Name |
Year |
| SABRE Awards Asia Pacific 2023 |
The Tech Agency of the Year |
|
|
2023 |
| SABRE Awards Asia Pacific 2022 |
|
The Tech Agency of the Year |
|
2022 |
| SABRE Awards Asia Pacific 2021 |
The Tech Agency of the Year |
|
|
2021 |
| PR Asia Awards 2020 |
Greater China PR consultancy of the Year (Finalist) |
|
|
2020 |
| SABRE Awards Asia Pacific 2020 |
The Tech Agency of the Year (Finalist) |
|
|
2020 |
| SABRE Awards Asia Pacific 2019 |
The Tech Agency of the Year |
|
|
2019 |
| Marketing Magazine's PR Asia Awards 2019 |
Bronze in PR Agency of the Year |
|
|
2019 |
| SABRE Awards Asia Pacific 2018 |
The Tech Agency of the Year (Finalist) |
|
|
2018 |
| Marketing Magazine's PR Asia Awards 2018 |
Greater China PR Consultancy of the Year (Finalist) |
|
|
2018 |
| Marketing Magazine's PR Asia Awards 2018 |
Japan Agency of the Year (Finalist) |
|
|
2018 |
THE HOFFMAN AGENCY (REGIONAL) Work
(Total:
8
Awarded:
0)
| Brand: |
Big Hit Entertainment
|
| Sector: |
Media & Telecommunications
|
| Brand: |
Crypto.com
|
| Sector: |
Financial Services
|
| Brand: |
THAIFEX - World of food
|
| Sector: |
Food
|
| Brand: |
UBER
|
| Sector: |
Automotive
,
Transport, Travel & Leisure
|
| Brand: |
Cheung Kong Graduate School of Business
|
| Sector: |
Media & Telecommunications
,
Financial Services
|
| Brand: |
Wearable IoT World
|
| Sector: |
Technology
|
THE HOFFMAN AGENCY (REGIONAL) Case Studies
(8)
|
Uber
|
| Brand: |
UBER
|
| Key Objective: |
|
|
Crypto.com
|
| Brand: |
Crypto.com
|
| Key Objective: |
Brand – Launch/Reposition
,
Brand - Awareness
,
Drive Online Traffic
|
Major Brands
(50)
Enterprise Singapore SWITCH