Personnel:
Chief Global OfficerCaroline Hsu
Branches/ Affil. :
Global Headquarters: San Jose (Silicon Valley); Europe Headquarters: London;
Asia Headquarters: Hong Kong
Other offices:
Greater China: Hong Kong, Beijing, Shanghai, Taipei
North Asia: Tokyo, Seoul
Southeast Asia: Singapore, Kuala Lumpur, Jakarta, Bangkok
Affiliates in Asia Pacific countries: Australia, India, Philippines, Vietnam
Year Established:
1996
No Of Employees:
0
Founded in Silicon Valley in 1987, The Hoffman Agency became the first US tech communications specialist to launch in Asia in 1996.
Our focus is multimarket IMC solutions, specializing in complex areas like semiconductors. We are highly collaborative with a single P&L and staff experience spans in-house marcomms, journalism, media, digital and agency.
We believe the story is always there and that even the most technical companies have something engaging to say. A key principle is that these stories must be told in ‘human’ terms.
In 2025 we won the PRCA’s APAC Specialist Consultancy and Very Large Consultancy of the Year. We have also been SABRE APAC Technology Agency of the Year four times — in 2019, 2021, 2022 and 2023.
Disciplines
Integrated Marketing Communications specializing in Technology and B2B Technology sectors covering: Content Marketing, Media Relations, Brand Consulting/Strategy/Reputation, Crisis Communications, Event Marketing, Data Analytics, SEO/SEM (Technology, B2B Technology)
THE HOFFMAN AGENCY (REGIONAL) - Awards Won (9)
| Award Show |
Award |
Category |
Campaign Name |
Year |
| PRCA |
Winner |
Very Large Consultancy |
N/A |
2025 |
| PRCA |
Winner |
Specialist Consultancy |
N/A |
2025 |
| PRCA |
Winner |
Technology Award |
CloudMosa |
2025 |
| PRAwards Asia |
Silver |
Technology Award |
Microsoft |
2025 |
| SABRE |
Winner |
N/A |
Heidrick & Struggles |
2025 |
| SABRE |
Winner |
N/A |
Taobao |
2025 |
| SABRE |
Winner |
N/A |
Thatgamecompany |
2025 |
| SABRE |
Winner |
N/A |
OceanX |
2025 |
| SABRE |
Winner |
APAC Technology Agency of the Year |
N/A |
- |
THE HOFFMAN AGENCY (REGIONAL) Work
(Total:
8
Awarded:
0)
| Brand: |
Big Hit Entertainment
|
| Sector: |
Media & Telecommunications
|
| Brand: |
Crypto.com
|
| Sector: |
Financial Services
|
| Brand: |
THAIFEX - World of food
|
| Sector: |
Food
|
| Brand: |
Uber
|
| Sector: |
Automotive
,
Transport, Travel & Leisure
|
| Brand: |
Cheung Kong Graduate School of Business
|
| Sector: |
Media & Telecommunications
,
Financial Services
|
| Brand: |
Wearable IoT World
|
| Sector: |
Technology
|
THE HOFFMAN AGENCY (REGIONAL) Case Studies
(8)
|
Uber
|
| Brand: |
Uber
|
| Key Objective: |
|
|
Crypto.com
|
| Brand: |
Crypto.com
|
| Key Objective: |
Brand – Launch/Reposition
,
Brand - Awareness
,
Drive Online Traffic
|
Major Brands
(50)
Advanced Semiconductor Engineering (ASE)
Advanced Semiconductor Materials (ASM)