THE HOFFMAN AGENCY (REGIONAL)

Regional, Hong Kong
Discipline: B2B Marketing, Brand Consulting/Brand Strategy/Brand Reputation, Content Marketing and Distribution, Event Marketing, Integrated Communications Consultancy, Marketing Research/Data Analytics, SEO/SEM, Social Media

Contact Info:

THE HOFFMAN AGENCY (REGIONAL)
20/F Regent Centre
88 Queen's Road Central
Central
Hong Kong
Tel: +852 2581 9380
Fax: +852 2581 9389

Personnel:

Chief Global Officer, Managing Director, APAC

Caroline Hsu

Branches/ Affil. :

Global Headquarters: San Jose (Silicon Valley); Europe Headquarters: London;
Asia Headquarters: Hong Kong;

Other offices:

Greater China: Hong Kong, Beijing, Shanghai, Shenzhen and Taipei

North Asia: Tokyo, Seoul

Southeast Asia: Singapore, Jakarta

Affiliates in Asia Pacific countries: Australia, India, Malaysia, Philippines, Thailand and Vietnam.

Year Established:

1999
Awarded Campaigns
Total Campaigns (8)
5
Top 1000 Brands
Total Clients (39)

Founded in Silicon Valley in 1987, The Hoffman Agency is an integrated communications consultancy that helps technology clients solve business problems. In 1996, we became the first US technology specialist to launch in Asia.

Key to our success is a collaborative working style enabled by a single P&L operating model, and the professional diversity of our staff, whose experience spans in-house marketing and communications, media, digital and agency.

We believe the story is always there and that even the most technical of companies has something interesting to share with the outside world. One of our key principles is that these stories must be told in human terms.

In 2021 we were named Asia-Pacific Technology Agency of the Year and Global Technology Agency of the Year in the SABRE Awards, one of the most respected awards events for the global communications industry.

Disciplines
Integrated Marketing Communications specializing in Technology and B2B Technology sectors covering: Content
Marketing, Media Relations, Brand Consulting/Strategy/Reputation, Social Media Marketing, Event Marketing, Data Analytics, SEO/SEM (Technology, B2B Technology)
THE HOFFMAN AGENCY (REGIONAL) - Awards Won (8)
Award Show Award Category Campaign Name Year
SABRE Awards Asia Pacific 2021 The Tech Agency of the Year 2021
PR Asia Awards 2020 Greater China PR consultancy of the Year (Finalist) 2020
SABRE Awards Asia Pacific 2020 The Tech Agency of the Year (Finalist) 2019
SABRE Awards Asia Pacific 2019 The Tech Agency of the Year 2019
Marketing Magazine's PR Asia Awards 2019 Bronze in PR Agency of the Year 2019
SABRE Awards Asia Pacific 2018 The Tech Agency of the Year (Finalist) 2018
Marketing Magazine's PR Asia Awards 2018 Greater China PR Consultancy of the Year (Finalist) 2018
Marketing Magazine's PR Asia Awards 2018 Japan Agency of the Year (Finalist) 2018
THE HOFFMAN AGENCY (REGIONAL) Work (Total: 8 Awarded: 0)
Brand: Big Hit Entertainment
Sector: Media & Telecommunications
Brand: Crypto.com
Sector: Financial Services
Brand: THAIFEX - World of food
Sector: Food
Brand: UBER
Sector: Automotive , Transport, Travel & Leisure
Brand: Cheung Kong Graduate School of Business
Sector: Media & Telecommunications , Financial Services
Brand: Wearable IoT World
Sector: Technology
THE HOFFMAN AGENCY (REGIONAL) Case Studies (8)
Big Hit Entertainment
Brand: Big Hit Entertainment
Key Objective: Brand - Awareness , Event Promotion
Uber
Brand: UBER
Key Objective:
Crypto.com
Brand: Crypto.com
Key Objective: Brand – Launch/Reposition , Brand - Awareness , Drive Online Traffic
Major Brands (39)
Top 1000 Brand 2021 (5)
Airbnb
Facebook
Linkedin
McAfee
Twitter
ABB
App Lovin
Appier
Arcstone
ASML
Avast Software
BlackBerry
CES
Collab Asia
Devcore
Dropbox
E Ink
FireEye
Fortinet
Getac
iCHEF
Invisalign
Johnson Controls
KKStream
Lattice
Microchip
Nespresso
Niantic Labs
Nutanix
Orsted
OutSystems
Ripple
SHOPLINE
Shutterstock
Super Micro
Tealium
Twitch
WeWork
Zoom

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The Campaign Asia-Pacific Team