, a pioneering payments and cryptocurrency platform, continued to engage The Hoffman Agency to raise awareness of cryptocurrency as a mainstream payment method, but also to drive its brand awareness and user base. All in midst of a crypto bear market. The Hoffman Agency’s top priority: Support’s business goals of driving app downloads and card reservations. Connect with, and influence various stakeholders using bespoke channels and messages.

Planning & Execution

To meet’s goals we shifted our mindset from bagging media hits to a stakeholder communications exercise. We instead focused on: maintaining a steady drumbeat of communications to ensure our voice would be heard amid the clamour of skeptics; and instilling confidence in specific audiences to support the business objectives.

Effectiveness / Results

We not only survived, but flourished through this mass extinction event. Through comms, defeated the odds in the bear market we met our top business objectives, driving: 1 million platform users

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team