PR | Agency Portfolio

Strategic Media Partnership in Korea

Cheung Kong Graduate School of Business (CKGSB) features 45 full-time professors with unrivaled expertise and insights in the business and economic field. The unmatched alumni network also promotes strong academic-industrial collaboration in diversified sectors. China’s open-door policy and rapid growth in many sectors heightened demand for knowledge and experts’ views on the market. However, CKGSB is relatively new with lower brand awareness than other global business schools in Korea. It is one of the top priorities for CKGSB to Raise brand awareness and position CKGSB as the thought leader by engaging and cultivating strong alliances with major media outlets in Korea. The strategic approach made is to Promote and leverage long-term relationships with top-tier media outlets to fortify CKGSB’s thought leadership in the industry. It is also aimed to expand CKGSB’s influence in the business community and raise credibility among fresh graduates and mid-career executives seeking China-f...

Tags: Cheung Kong Graduate School of Business | PR | Print (Trade/Newspaper) | Korea |

Mar 30, 2017

U.S.-Pan Asia IoT Superhighway Accelerator Program – 2016

Wearable IoT World (WIoTW) pioneers as the world’s first accelerator based in San Francisco focusing on the Internet of Things (IoT), wearables, and emerging technologies. With the aim to choose Hong Kong as its home in Asia to launch the U.S.-Pan Asia IoT Superhighway Accelerator, The Hoffman Agency helps drive their brand awareness while connecting and educating Hong Kong and other Asian startup community on IoT. Upon landing on the Superhighway, WIoTW officially kicked off their launch on January 19th, 2016 and hosted its inaugural class on May 17th, 2016, pivoting on driving IoT innovation and entrepreneurship in Hong Kong and Asia while championing global IoT development ahead.

Jan 05, 2017

MasterChef Asia 2015

MasterChef Asia 2015 is the first pan-regional version of the world’s most successful reality cooking contest format. Commissioned by A+E Networks Asia for the Lifetime channel, SPRG was brought on to promote the show to local audiences. With other editions of the MasterChef franchise on competing channels, the challenge was to establish Lifetime as the “home” of MasterChef in Asia.

Tags: MasterChef Asia | PR | Singapore |

Jan 05, 2017

Maximising the Potential of Sinomax

Maximising the Potential of Sinomax is a campaign that we developed for assisting Sinomax in its primary listing and fund raising exercise in Hong Kong. Among the challenges to overcome included the lacklustre economies of the PRC and US which further dampened consumption, concerns over the quality of listed companies rose following a spate of profit warnings issued by several new listings and the competition with numerous companies for media and investor interest, with 47 IPOs launched between June and August 2014 and six IPO media conferences held on the same day. Moreover, Sinomax’s former management was found guilty of smuggling common goods into China in 2004, this incident casted a shadow on the new management, and jeopardised the company’s listing plan.

Jan 04, 2017

Creating the Next Miracle

Creating the Next Miracle is a campaign that we at SPRG developed for assisting Regina Miracle International (Holdings) Limited (“RM”) in its primary listing and fund raising exercise in Hong Kong. RM is a leading global intimate wear company that innovates, designs and manufactures a wide range of intimate wear and functional sports products for leading global brands, including Victoria’s Secret and Under Armour, leveraging its innovative design manufacturer (“IDM”) business model. It is the industry’s number one bra manufacturer and is particularly adept at developing technological innovations that have cross-industry and cross-product-line applications

Jan 04, 2017

BRainS 2016: From Science To Action

Tags: BRainS | PR |

Jan 04, 2017

Malaysian Office Launch

Jan 04, 2017

Siemens: The Taste of China

The campaign exemplifies a true INTEGRATED branded content execution that utilizes paid, owned and earned media channels to communicate Siemen’s range of kitchen products. Normally, TV sponsorship entitlements granted by CCTV only exists within the program. But Siemens went beyond the usual and extended the partnership in retail, product roadshows, mobile app and owned social media channels.

Jan 13, 2016

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

Pepsi Great Wall Event

Sep 30, 2015

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Strategic Media Partnership in Korea

U.S.-Pan Asia IoT Superhighway Accelerator Program – 2016

MasterChef Asia 2015

Maximising the Potential of Sinomax

Creating the Next Miracle

BRainS 2016: From Science To Action

Malaysian Office Launch

Siemens: The Taste of China

Business of Design Work (Business of Design Week)

Pepsi Great Wall Event

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