Caffé Bené

  • No.1 Coffee Brand(1,000th Domestic Store opened now)

Planning & Execution

  • Develop various issues for managing portal pages

  • Apply them when managing crisis

  • PR and exposure to media about new menu

  • Distribution summary (vision) of commemorative address_ releasing medium and long term strategy of running in future, raising attention of press

  • Transfer key message of foundation by one voice strategy_ raising changes of coverage

  • Extending coverage by special press meeting and interview with major media

Effectiveness / Results

From May to June, Caffé Bene’s favorite menu ‘Bingsu(Ice flakes with syrup)’ and the company as a ‘Bingsu’ cafe mentioned in SBS 8 News & Morning Wide more than 3 times.

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The Campaign Asia-Pacific Team