Planning & Execution
- Develop various issues for managing portal pages
- Apply them when managing crisis
- PR and exposure to media about new menu
- Distribution summary (vision) of commemorative address_ releasing medium and long term strategy of running in future, raising attention of press
- Transfer key message of foundation by one voice strategy_ raising changes of coverage
- Extending coverage by special press meeting and interview with major media
Effectiveness / Results
From May to June, Caffé Bene’s favorite menu ‘Bingsu(Ice flakes with syrup)’ and the company as a ‘Bingsu’ cafe mentioned in SBS 8 News & Morning Wide more than 3 times.