About
Campaign Title:
MPR for Delta Air Lines
Campaign Duration:
2 years +

Brand Name:
Delta Airlines
Industry Sector:
Travel & Leisure, Transportation
Agency Name(s):
COMMUNICATIONS KOREA
Countries & Regions:
Korea
Key Objectives:
Brand – Launch/Reposition, Product Launch
Ad Spend in USD:
$0 - $49,999
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MPR for Delta Air Lines
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Delta Air Lines Media Day

Media Day event in Atlanta with 65 media from 18 countries

Planning & Execution


  • Delta Air Lines has labeled the A350, its flagship aircraft, moving the designation from the Boeing 747.

  • Delta Air Lines prepared a Media Day event in Atlanta with 65 media from 18 countries

  • Communications Korea formed fam tour group for this event and managed all the schedule.

  • A total 8 Korean reporters from different media participated in this event.

  • Communications Korea organized a group interview with Steve Sear, Executive Vice President of Global Sales.

Effectiveness / Results


  • 9 printed articles and 15 online articles, total 24 articles were created.

  • The articles successfully publicized Delta Air Lines’ new aircraft and service to Korean customers

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The Campaign Asia-Pacific Team