Online | Agency Portfolio

POCO Indonesia - Being a brand guardian angel

Klikpr was selected to be POCO’s PR partner for three consecutive years, each year bringing its own unique challenges for the agency to address. The first year was particularly challenging: with POCO only recently being established as its own identity independent of Xiaomi, the one question to answer was how to make the upstart brand stand out from its parent company and in a sea of near-identical smartphone offerings. Another not-so-easy challenge to answer was dispelling public perception towards POCO as a ‘cheap’ brand and instead shift the audience’s perspective to align with its brand value: extreme performance at extreme price. Thirdly, instead of just wide, POCO went for deep: targeting very hypersegmented audience niches including gamers, skateboarders, fashion designers, and many such creative types. The brand announced even more product offerings in its second year, but this was at the same time an exercise in setting priorities to make su...

Mar 21, 2024

Talent Crunch? So What?

In the wake of the pandemic, businesses are facing and will continue to face a major challenge in attracting and recruiting suitable talent with the right skill sets. With a high demand for talent, there’s a pressing need for employers to look beyond conventional ‘plug-and-play’ hiring options and explore other avenues to future-proof their businesses. While a viable solution is tapping on non ‘plug-and-play’ talent, the perception surrounding them is a major hurdle employers need to get over. Employers have an inclination to hire on potential. Studies on the labour market have found that looking beyond a candidate’s experience or qualifications eventually paid dividends: 94% of leaders agreed that those hired on potential turned out to be highly valuable and engaged team members. Additionally, it helped employers deal with issues such as retention rates as well as the persistent skills gap.

Aug 07, 2023

Haters gonna Hate

The more perfect the utopia, the most ridiculous its haters. And the funnier. With this premise in mind, we rolled our sleeves and started crafting Greenpeace's vision for the future of mobility. It is a future Earth where humanity finally got its act together, and carbon emissions, rising sea levels, and global warming are solved. The 4-minute film, which smashed viewership numbers on every Greenpeace social account where it was shared, focuses on five petty haters, including a lady who wishes traffic jams were back so she'd always have an excuse to be late, a guy who keeps petrol in fancy decanters, and many more.

Jul 19, 2023

Porsche Vision GT More than Real (More than Real)

Tags: Porsche Vision GT | Online | Social | Japan |

Jul 13, 2023

The Concentrator 2000

Wave pesky notifications goodbye
Duolingo is famous for using push notifications to help remind its millions of worldwide users to do their daily lessons. But that’s not the norm. Bothersome app notifications often distract users from focusing on a single task, pushing them down the rabbit hole of mindless scrolling instead of letting them finish their Duolingo class. How could we turn mindless into mindful?

Jul 13, 2023

Fuso e-Canter To Space (To Space)

Tags: Fuso e-Canter | Online | Social | Japan |

Jul 13, 2023

Red Bull Orange Edition Launch

Jul 13, 2023

The Lost Treasure

As global tourism has been hit hard by the pandemic, it is necessary to stay connected to consumers to be top-of-mind when the market rebounds. As a result, The Singapore Tourism Board (STB) partnered with Woshimi App, a popular online gaming platform and social community well-known for live-action role play (LARP), to launch a special edition script: “The Lost Treasure featuring Singapore.”

Jan 05, 2022