Online | Agency Portfolio

Enchanteur Delightful Campaign

In the face of competitors consistently launching new products and executing aggressive advertising campaigns, our objective is to maximize product awareness and strengthen market positioning. Through the implementation of omnichannel marketing strategy across various online and offline media channels, we re-launched the Enchanteur “Delightful Series” through different phases allowing for more strategic execution and better audience engagement.

Jan 02, 2026

XPENG Branding (Live the Next, Now)

XPENG has been present in the Thai market for nearly a year, yet its brand positioning remains unclear in the crowded Chinese EV segment. The key challenge is to establish a distinctive space that sets XPENG apart from competitors by bridging its strong global reputation with a locally relevant identity. At the same time, XPENG’s global vision as an Explorer of Future Mobility through breakthroughs such as flying cars, humanoid iron, advanced software, and next-generation technologies. This vision must be translated into the Thai context to differentiate XPENG and inspire consumers with a future-forward identity that is both global and local.

Oct 09, 2025

Reaching Gen Z with Cetaphil CPTI (For Everyone’s Sensitive Skin)

Cetaphil, a cosmeceutical brand recommended by dermatologists for sensitive skin, sought to refresh its brand identity and reposition itself for a new generation. With an updated CI and tagline—“For everyone’s sensitive skin”—the challenge was to bridge the brand’s heritage with the lifestyle and digital-first mindset of Gen Z. The goal was not just awareness, but relevance: making Cetaphil a part of the everyday skincare conversation among young consumers.

Oct 09, 2025

Love is Diverse

Launch new life insurance policy that expands the criteria of who the policy holder can identify as their beneficiary, beyond legal spouse or immediate offspring. Among the first of its kind, this policy also follows the brand’s repositioning of its Insurance arm as HSBC Life. Campaign objective is to raise awareness of this new policy by building context that resonates among target audiences, meanwhile, raising brand awareness of HSBC Life and its new positioning.

Tags: HSBC | Online | Social |

Feb 26, 2025

VR @ Sai Kung (VR @ SaiKung)

With its plush green hills and village atmosphere, Sai Kung is a peaceful paradise on just off the eastern edge of Hong Kong. But for the majority of Hong Kong residents, it might aswell be a world away. This was the problem facing Sino Group, the property developer behind the 285-unit Park Mediterranean project in Sai Kung: although it was building a top-quality residential complex in a magnificent natural setting, Sino Group knew it would be a challenge to draw out prospective buyers for viewing. Sino Group sought our help to:

Create a fresh and engaging experience to showcase the Park Mediterranean site in Sai Kung
Generate awareness of Sai Kung as prime real estate investment
Generate leads to speak with a property agent

Feb 26, 2025

The Macallan Global Travel Retail – The Harmony Collection Fine Cacao Release

The Macallan, a key brand under Edrington Group, was set to launch a new collection in their travel-exclusive range. However, no offline-to-online strategy had been planned for their in-store activations. Without an O2O strategy, the customer journey would be fragmented, isolating the opportunity to engage with customers to the in-store experience only. This would also be a missed opportunity for data collection, a key component to better understanding customer behaviour and campaign performance.

Feb 26, 2025

POCO Indonesia - Being a brand guardian angel

Klikpr was selected to be POCO’s PR partner for three consecutive years, each year bringing its own unique challenges for the agency to address. The first year was particularly challenging: with POCO only recently being established as its own identity independent of Xiaomi, the one question to answer was how to make the upstart brand stand out from its parent company and in a sea of near-identical smartphone offerings. Another not-so-easy challenge to answer was dispelling public perception towards POCO as a ‘cheap’ brand and instead shift the audience’s perspective to align with its brand value: extreme performance at extreme price. Thirdly, instead of just wide, POCO went for deep: targeting very hypersegmented audience niches including gamers, skateboarders, fashion designers, and many such creative types. The brand announced even more product offerings in its second year, but this was at the same time an exercise in setting priorities to make su...

Mar 21, 2024

Strategic consultation and narrative development for Hyundai across the ASEAN region

Identifying anxiety around EV adoption as the main challenge for communications to tackle, Hyundai Motor Asia Pacific Headquarter) entrusted Klikpr to design specific and targeted PR narratives and campaigns to answer concerns toward range, charging infrastructure, and more. The agency had to have the capacity to craft strategic umbrella narratives aimed at strengthening the company’s positioning and mindshare as the leading mobility innovator in the region. At the same time, these umbrella narratives had to be broad enough to be paired with local insights, repurposed and broken down for use in individual markets across ASEAN. The agency was also tasked with building relationships with region-wide media.

Mar 21, 2024