Gaming Just Got Tastier
During Australia’s highly competitive Tax Time period, Lenovo wanted to stand out from other tech retailers and drive increased store sales. The objective was to create a creative, value-led promotion that appealed to both gaming and corporate audiences, differentiating Lenovo without relying on discounts. By partnering with TLC Worldwide, Lenovo sought a locally relevant campaign that could cut through the noise, leverage peak consumer spending behavior, and motivate purchase through meaningful added value.
Planning & Execution
TLC designed a playful, food-led campaign that tapped into Australians’ love of pizza and food delivery, connecting premium Lenovo tech to instantly gratifying lifestyle rewards. Purchases of selected Lenovo Legion and ThinkPad X1 Carbon models were paired with dining and transport experiences such as Uber, Uber Eats, and Domino’s, tailored to Lenovo’s core audiences. The campaign was executed across online and in-store channels with TLC managing end-to-end strategy, fulfilment, and reporting.
Effectiveness / Results
- Doubled website visits during the campaign period
- Increased sales for Lenovo’s priority SKU models
- Strengthened brand engagement and customer satisfaction