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USAGYUUUN BOOTH AT COLOR FIESTA | EVENT MANAGEMENT

Tags: COLOR FIESTA | PR | Social | Vietnam |

Jun 27, 2024

O'FOOD NEIGHBORHOOD CHARACTERS | CHARACTER CREATION

Tags: DAESANG | PR | Social | Vietnam |

Jun 27, 2024

O'FOOD NEIGHBORHOOD CHARACTERS | PACKAGE DESIGN

Tags: DAESANG | PR | Social | Vietnam |

Jun 27, 2024

Team Unstoppable

Situation: GenMZ are increasingly actively involved in global, social and political causes - and are choosing to align themselves only with people, products and brands that embody their beliefs and passion. Big problem: Samsung's affinity with this generation requires improvement especially with a strong competitor like Apple. How do we elevate Samsung to be the preferred brand, one that has impressive product innovation and a brand with a purpose, a brand that's in-touch with society's most pressing social causes – causes Gen MZ find relevant as well?

Tags: Samsung | PR | Social |

Feb 15, 2023

2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Jan 05, 2022

Positioning a Top 20 UK university as a leading research partner for China’s development

Tags: University of Bristol | Online | Print (Trade/Newspaper) | China |

Aug 19, 2019

Celebrating Tmall’s 11.11 global shopping festival

Aug 19, 2019

Kinect in Space

Studio City Macau—a member of MELCO—is set apart from its competition by positioning itself as Macau’s casino for fun and entertainment. While other casinos in the region focus on retail and shopping experiences, Studio City rotates through different cinematic and entertainment themes. Each lasts a few months and features relevant activations throughout the casino. Oglivy approached Shadow Factory to help Studio City create an interactive experience for a very large and underutilized digital screen inside the casino during its “Aliens Are Coming” theme. Shadow Factory was tasked with creating an activation that was suitable for all ages, did not require staff, controllers, or internet access to operate, and had to be able to run for three months uninterrupted. The experience also had to reflect the branding and campaign around “Aliens Are Coming” and intermittently switch to advertising.

Tags: Studio City | Installation | Macau |

Jun 17, 2019

BRainS 2016: From Science To Action

Tags: BRainS | PR |

Jan 04, 2017

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USAGYUUUN BOOTH AT COLOR FIESTA | EVENT MANAGEMENT

O'FOOD NEIGHBORHOOD CHARACTERS | CHARACTER CREATION

O'FOOD NEIGHBORHOOD CHARACTERS | PACKAGE DESIGN

Team Unstoppable

2020 Hennessy T-mall Super Brand Day

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Positioning a Top 20 UK university as a leading research partner for China’s development

Celebrating Tmall’s 11.11 global shopping festival

Kinect in Space

BRainS 2016: From Science To Action

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