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2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Jan 05, 2022

Haier Trade Show

Standing out in a crowded place – the Expo Challenge.
The Appliances & Electronics World Expo (AWE) has become the world’s leading platform and the biggest stage for household appliances brands within the Chinese market – a segment that reached RMB810 billion in value in 2018. In 2019, over 900 exhibitors were set to participate in AWE, which would hosted more than 350,000 visitors over four days. Both numbers of exhibitors and visitors set the exhibition record over the past five years.
So many potential customers, but at the same time – so many pressing competitors.
Haier, as one of the industry’s leading brands, was poised to present its newest technology and smart home system. AWE could not be a better place to show it off to the world. Haier’s smart lifestyle range has continued to move forward in leaps, from single device intelligence to multi-device interconnection, and then into to the Internet of Things era.

Feb 11, 2020

Positioning a Top 20 UK university as a leading research partner for China’s development

Tags: University of Bristol | Online | Print (Trade/Newspaper) | China |

Aug 19, 2019

Daring to reach new audiences with an interactive activation

Aug 19, 2019

Celebrating Tmall’s 11.11 global shopping festival

Aug 19, 2019

Kinect in Space

Studio City Macau—a member of MELCO—is set apart from its competition by positioning itself as Macau’s casino for fun and entertainment. While other casinos in the region focus on retail and shopping experiences, Studio City rotates through different cinematic and entertainment themes. Each lasts a few months and features relevant activations throughout the casino. Oglivy approached Shadow Factory to help Studio City create an interactive experience for a very large and underutilized digital screen inside the casino during its “Aliens Are Coming” theme. Shadow Factory was tasked with creating an activation that was suitable for all ages, did not require staff, controllers, or internet access to operate, and had to be able to run for three months uninterrupted. The experience also had to reflect the branding and campaign around “Aliens Are Coming” and intermittently switch to advertising.

Tags: Studio City | Installation | Macau |

Jun 17, 2019

BRainS 2016: From Science To Action

Tags: BRainS | PR |

Jan 04, 2017

Immortalizing Happiness: MetLife Hong Kong’s Infinity App

MetLife Hong Kong launched their Infinity app and sought earned media coverage to further publicize the app’s unique features. However, they were unfamiliar with local media environment and had no experience working with journalists.

Designed to make people feel positive today through mobile, the Infinity app is a unique virtual time capsule, focusing on positive moments in life. It allows people to capture, store and share these special memories with their loved ones at a predetermined time in the future.

Tags: MetLife | PR | Online | Hong Kong |

Jul 27, 2015

Reinvigorating China Unicom’s Local Love and Global ICT Leadership

A large-scale foundation stone laying ceremony was organized as part of a major launch campaign to unveil the China Unicom Global Center (GC) as the company’s first and largest ICT GC built outside of China, with the aim to:

Secure mass media coverage and generate mass in target media essential to communicate the company's international expansion plans and position China Unicom as a global ICT leader

Generate a robust domestic and regional media cycle on the company’s investment/growth in Hong Kong to demonstrate China Unicom's commitment to local community

Mitigate security and transparency issues that stigmatizes data centers run by state-owned Chinese companies

Feb 06, 2015

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