Creating a pop-up store for Minto-owned character merchandises in the middle of Color Fiesta, the most-attended anime event in Vietnam.
Planning & Execution
To capitalize on the immense foot traffic of Color Fiesta, Vietnam's premier anime event, we introduce the Gyuuuun Cafe—a character experience hub for Minto-owned merchandise. This pop-up destination within Color Fiesta season 11 offers attendees an immersive experience complete with a pop-up cafe, appearances by our beloved Usagyuuun mascot, exclusive merchandise, and a gacha section for added excitement. It's a vibrant celebration of anime culture and character fandom, ensuring a memorable and engaging experience for all attendees.