The brand objective is to create a brand characters that embodies their new product line in Vietnam.

Planning & Execution

To embody their new product line in Vietnam, we've conceived O'Food Neighborhood—a captivating concept featuring five unique brand characters. Each character is intricately designed with its own compelling story and distinctive traits, perfectly aligned with a specific product within the lineup. This approach not only adds depth to the brand's identity but also establishes a strong connection between the characters and their corresponding products, enhancing brand recognition and customer engagement.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team