Ad Nut
Feb 17, 2017

This buffalo's letter may bring a tear to your eye

Sweet video for Tesco Lotus by GREYnJ United shows empathy for Thailand's rural communities.

This video expertly blends a bit of absurdity into a sweet family story, and in so doing proves the brand has genuine empathy for rural families that get separated because of economic necessity. Better yet, the company is backing up that concern with Tesco Lotus Pracharat (Plantation Project), an initiative that trains people to grow crops other than rice during the dry season and then buys the resulting vegetables for Tesco supermarkets.

This kind of thing is certainly a much better idea than this memorable Tesco ad.

Admittedly, Ad Nut was disappointed to learn that the buffalo is not a fellow literate creature. It would have been nice to have a penpal.

Note: The YouTube video above has low views because it's a special subtitled version for media use. The real in-market video has nearly 5 million views.

Bonus Ad Nut recommendation: If literate bovines interest you, Ad Nut believes you'll like the book Click, Clack, Moo: Cows That Typeespecially if you have wee ones living in your burrow.

CREDITS

Client:
Corporate Affairs Director: Salinla Seehaphan
Head of Communication and Sustainability: Charkrit Direkwattanachai
Sr. Corporate Communication Manager: Puntarika Susuntitapong
Media Planning and Even Manager: Netsai Lakkananuwat

Agency:
Chief Creative Officer: Jureeporn Thaidumrong
Executive Creative Director: Andrew Chu
Creative Director: Thaweesak Nummariarattana
Creative Team: Chatchawan Moonpradub, Vipas Koomsa-ard, Taywin Navakunsuntorn 
Account Service: Kanaporn Hutcheson, Nichanan Tunduan, Pattrawan Muangsaisan
Agency Producers: Kanoksak Kanchanachutha, Kidthunsamur Thongdang, Thanyaporn Damprasert
Traffic Manager: Warangkana Naksakul

Production: Vanilla Film
Director: Apiruk Pangseepirom
Producer: Pavaranan Kanpairoh
Cinematographer: Akkarapong Kusakul
Production Designer: Kanung Damkaew
Editor: Songsak Visittipackdeekun
Post Producer: Pawinee Ekwinai

Sound Production: Cinedigital
Sound Designer: Wuthichai Kanchankan
Music Composer: Terdsak Janpan

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ogilvy's new Indonesia CEO aims to nurture local talent
Premium
2 days ago

Ogilvy's new Indonesia CEO aims to nurture local talent

Anne Ridwan discusses her move to Ogilvy & Mather CEO for Indonesia, and how she plans to give local talent the skills to ascend to top leadership positions.

Premium
Black cats are not unlucky, and this campaign proves it
Premium
2 days ago

Black cats are not unlucky, and this campaign proves it

Brazil-based NGO and Leo Burnett Tailor Made entered a black cat in a bunch of contests to disprove a superstition that stops people from adopting such felines.

Premium
Restrictions on bar entry at Cannes could 'kill energy'
Premium
2 days ago

Restrictions on bar entry at Cannes could 'kill energy'

A stricter admission policy for bars and hotels at this year's Cannes Lions risks changing the nature of the event, industry leaders have warned.

Premium
3 key takeaways from the ASEAN Creative Cities forum
Premium
2 days ago

3 key takeaways from the ASEAN Creative Cities forum

Conference addresses the required steps to build a creative economy.