In an extremely high energy session, Bonin Bough, VP of global media and consumer engagement at Mondelez, explained how hackers have instigated a monumental shift in business and culture.
This is the 10th in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.