Ad Nut
Sep 5, 2017

Look, up in the sky. It's a chicken leg! It's a rack of ribs!

In a campaign through Grey Group Singapore, gas-grill maker Weber transplants grilling from picnic grounds to high-rise balconies.

In a campaign through Grey Group Singapore, gas-grill maker Weber transplants grilling from picnic grounds to high-rise balconies.

This campaign by Grey Group Singapore for Weber Grills aims to convince Singaporeans to partake in 'Sky grilling'cooking copious chunks of meat and maybe a few token veggies with one's family members among a sea of window panes on the balcony of one's high-rise apartment building. 

Ad Nut, of course, is more familiar with grilling in the wilderness, using real charcoal rather than a gas-powered appliance. But in crowded Asia, you get your...

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